By Doug Hutchinson COO, The Barry Plant Group

When Matthew Snowden, founder of Ten Sixty, first told me about his concept for a short-form video and social media network real estate, I could immediately see its potential as a game-changer for real estate agents, home buyers, investors, sellers, renters or anyone that just loves looking at or researching real estate. Not only that, I could see it would give agents a tool that was easy to use, could fuel their creativity and best yet, get properties out into the marketplace in record time. But the best part is that Ten Sixty delivers us the cheapest method of marketing available. It’s currently free for agents, vendors and residential rental providers/landlords and will remain so for the foreseeable future - what’s not to love about that?

Ten Sixty literally enables agents to list then film a property using the app, add music from a library of licensed music content and start marketing it to a global audience in less than 60 seconds.

Agents can also upload professionally-filmed short videos if they want to. Check this video for an example. Still, this product ensures that every property can be marketed using video whether an agent has secured a budget for that from their client for the marketing campaign. It’s a fantastic listing tool that agents can use to help win new listing opportunities.

Ten Sixty also distributes property posts to other social networks to maximise the exposure of the property and agent to a worldwide audience. People are drawn back to an agent’s Ten Sixty page, helping them build their own audience of followers on the platform.

Customers can search for and find real estate for sale, rent or find and follow top performing agents in countries, cities, and suburbs. They can also search by property type, price bands, hashtags or lifestyle.

Imagine customers getting their own personalised feed of luxury properties, city pads, country retreats or beachside properties in locations and budgets that suit them. Better still, customers can follow agents, comment on or share an agent's listings with friends or family or they can call or chat with the agent in the app. It brings a whole new level of engagement for agents and customers that’s simply unparalleled.

It’s hard not to draw comparisons between Ten Sixty and TikTok. Both platforms are fueled by short videos and great music to attract attention and create a sense of fun. But Ten Sixty is built for real estate on a global scale.

Ten Sixty is on a mission to deliver 10 times better experience for agents and people looking for somewhere to live or invest. 10 times better in less than 60 seconds. That’s why it's called Ten Sixty.

In my opinion, this is a game-changer. Agents from some of the top brands in Australia, Europe and North America have already discovered Ten Sixty including agents from brands like Barry Plant, Hodges, Buxton, Lang+Simmons, Stockdale & Leggo, Harcourts, Century 21, Belle Property, Ray White, Raine & Horne, LJ Hooker, McGrath, Coldwell Banker, Jills Zeder, Compass, Rodeo Realty, Sotheby’s International, Corcoran, Berkshire Hathaway, Douglas Elliman and many more.

Agents that don’t want to get left behind should download and sign up.

For more information about Ten Sixty click here: https://www.1060app.com/, or click here to download Ten Sixty from the Apple App Store or the Google Play Store.

You can also check out Ten Sixty on Instagram here.