I’ve been a real estate agent for 17 years, in a range of suburbs and states, and I’ve learned that across all these markets there are three factors that sellers need to get right to get the best result when selling a property.

These factors are:

1. Well quoted
2. Well marketed
3. Well presented

In more buoyant markets, you could get two out of three of these factors right and still bring home a great result. But today’s market isn’t so forgiving.

Well quoted

While we take into account what properties like yours have sold for recently (and provide you with this information) it’s also vitally important to consider what homes currently on the market are asking when setting your price range because that is what buyers will be comparing. The market moves quickly and what was sold just three months ago may not still be relevant to what your home will achieve. While it seems self-serving, my advice is to listen really carefully to what your agent believes is a realistic price guide. A top agent knows the local market intimately just as a top agent will have the skills to negotiate the best possible price for you.

Well marketed

By this I mean that your property has to be presented with its very best face forward. It has to quickly engage buyers and draw them to inspect. I recommend really good photography and a floorplan as a minimum. Bigger homes or homes with unique features should have a video and even drone footage if the property is close to parkland, bushland, the water or another desirable feature. Getting your property in front of buyers is key and to do this we recommend realestate.com.au (plus our own website) as well as a targeted social media campaign. We send details of your property to our entire database and personally SMS any buyers who have visited a similar property recently.

Well presented

Since the pandemic, it’s become evident that many buyers are looking to put a key in a lock and move into a home where they don’t have to do anything. The lack of availability of trades people and the blow out in the cost of materials have put some people off doing their own renovations. Therefore, renovated and beautifully presented homes are attracting the majority of buyer interested. A fresh coat of paint throughout, inexpensive updates and even getting a stylist in to present your home are all costs that you will likely recoup. Your Barry Plant Frankston agent can give you advice about what you can do to make your home shine.

In some circumstances, it may not be possible to have a turn-key home and in these cases, getting the other two factors absolutely spot on is even more important. Yes, there are buyers out there who are prepared to renovate or maybe are looking for an investment property and that’s when the “well marketed “ factor becomes even more important. Our database can target these buyers specifically for you and, coupled with a social media campaign directed at the right audience, can help bring the right buyers to your door.

I look forward to talking to you about your property and how I can help you tick those three boxes for a great result.